SEO Junkie

RustyBrick points out a Cre8asite thread titled Will SERPS be pointless in the future? where the people look at the future of search.

Taken from the thread:

It may have been said before, but I can’t help but wonder if the SERP concept will become less relevant or a thing of the past.

Google Desktop, Google Notebook, Google Gadgets & Google Accounts will all gather end user specific information, habits and preferences. Google will most definitely use this information to target ads, but they might also use it to target more relevant search results. If so, your SERP’s will not be my SERPS and my SERPS will probably be way off the norm for any websites that I do SEO for. Google will know my habits and they will be heavily skewed in towards websites that I manage.

RustyBrick continues:

Let’s take a look at Google specifically, and limit it to those four new products. Google Trends, ok that doesn’t tell us that much, but it does show Google keeps data over time and breaks it down by demographic criteria (we all knew this). Google Gadgets with Google Desktop, well duh, they are on your desktop, serving you real time information on what you are interested in. Google Notebook, well we don’t know that much about it yet, but it will supposedly allow friends to share content and notes - um, again, content, private, details about registered users. Finally we have Google Coop where I can change the SERPs that you, yes you, see on your Google results page, simply if you subscribe. Now that is in your face.

I think the change would be better for all those SEOs who do SEO with an eye on the user instead of the search engines.