Google Search Update
I just came across a WMW thread titled Datacenter Watch: June 5, 2006 that rustybrick pointed out on his blog. This 25-page thread has been tracking the SERPs at various datacenters since June 5th. According to the thread, Google SERPs seem to be moving back and forth. Plus many “sandboxed” sites are getting out of Sandbox.
As far as I’m concerned, lots of spam and MFA sites have been appearing in Google which are mostly now replaced with authority sites at the top positions. Google has strengthened some of its filters and much emphasis seems to be on topical links.
Sounds like they are coming to a major update soon?
Fake PageRank Detection
Detecting a fake PR is fairly simple. If you think that a particular site is showing a fake PR, then simply take a look at its cache version on Google.
For example, http://www.pr10.darkseoteam.com/pagerank-5.php is showing a PR6 and you want to confirm whether they are showing a fake PR or not.
To do so, you go to Google and run the cache: command as follows:
cache:http://www.pr10.darkseoteam.com/pagerank-5.php
OR
http://66.249.93.104/search?q=cache%3Awww.pr10.darkseoteam.com/pagerank-5.php
Either way, you will see the cache of http://johnny.ihackstuff.com/. That means that the site in question is most probably faking its PR6.
In addition, they are either doing a 301 / 302 redirect to http://johnny.ihackstuff.com/ directly or using cloaking.
To find out whether it is doing a 301 / 302 redirect, you have to look at its HTTP Header. Go to http://www.webconfs.com/http-header-check.php and type in http://www.pr10.darkseoteam.com/pagerank-5.php and press Submit button. You will see the following:
HTTP/1.1 200 OK =>
Date => Wed, 07 Jun 2006 11:01:35 GMT
Server => Apache/1.3.33 (Debian GNU/Linux) mod_gzip/1.3.26.1a AuthMySQL/4.3.9-2
X-Powered-By => PHP/4.4.1RC2-dev
Vary => Host
Connection => close
Content-Type => text/html
It shows that the site is NOT doing a 301 / 302 redirect since the HTTP Status code it is returning is 200 OK. So, it is doing the redirect via Cloaking. It is only redirecting the GoogleBot to http://johnny.ihackstuff.com/ with either a 301 or 302 Status code on the basis of its IP address or User Agent field.
It is an indicator that http://www.pr10.darkseoteam.com/pagerank-5.php is faking a PR6.
Ad Scheduling: New Feature to AdWords Releasing Soon
I just came across a WMW thread named AdWords to Receive New Feature: Ad Scheduling, where eWhisper, one of WMW moderators pointed out that Google would release a new feature called “Ad Schedualing” in June this year.
According to the thread:
Ad Scheduling is Google’s word for ‘Day Parting’.
This is a feature where one can list the time of day and days of the week they wish their ads to run. Google will automatically start and stop the ads based upon advertiser settings.
In addition, the advertiser will be able to change Max CPCs based upon time considerations and it would definitely be one of those ‘wow’ offerings as eWhisper said.
Ask.com debuts Blog and Feed Search
According to the news, Ask.com is wading into the blogosphere after Google, Ice Rocket, Sphere, Technorati and Yahoo.
On Thursday, the Oakland, Calif.-based search site plans to add a Blogs & Feeds tab to its Internet search tools menu and to more thoroughly integrate its search engine with its online news aggregation site, Bloglines.
Daniel Read, Ask.com’s VP of consumer products and user experience said:
The reason we’re getting into blog search is it’s the fastest growing content type on the Web.
Ask Blogs & Feeds Search lets users query three different categories:
- blog posts,
- RSS feeds, and
- a selection of around 7,000 news sources
Also, it allows queries to be sorted using additional criteria including date, popularity, or a combination of the two. This can be particularly useful for locating recent blog posts.
Ask Blogs & Feeds Search relies on another measure of collective wisdom to identify relevant blog posts–the subscription data submitted by the hundreds of thousands of Bloglines users.